It's trivia night at Falls River Books, and a half-dozen competitors await their first question in fat red easy chairs pulled around a table piled with books, wine and Easy Cheese.

There's a $20 gift certificate at stake, but the competition is far from fierce. Mostly, there's a lot of laughter.

"This is more than just a store," loyal customer and trivia participant Diane Soriano said. "This is like I'm walking into somebody's living room and they're letting me read their books." That "living room" belongs to Falls River Books owner Steven Elliot, and that atmosphere is exactly what he's aiming for.
http://www.midtownraleighnews.com/2010/08/11/3247/not-your-average-bookstore.html